Surviving the hype - The Times 25th October 2007

Media focus on young women with breast cancer can distort the success of older females’ survival rate Breast Cancer Awareness Month (October) does a valuable service in advising women of the disease’s early signs and symptoms, the need for screening and the achievements of research work into causes and treatment. If there is a criticism of the annual campaign it is that too many of the true stories told on TV, radio or in newspapers are preoccupied with the devastating effect of the diagnosis on patient and family.

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