Of course we know how many units we’re drinking – it’s been rammed down our throats for years - Carlisle News & Star 20th May 2008

It’s the old, too familiarly sour cocktail that’s to blame for blanking out acceptable drinking messages. Served too frequently to the same people over and again – hangover kicks in even before a fizz is felt. And the cocktail’s ingredients? Lecturing ministers worried we might want solutions to bigger picture problems, their obedient advisers anxious to curry favour and advertising campaigns with more than a hint of Big Brother’s evil eye about them.

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