Web lifeline for mums is big business - The Observer 2nd March 2008

An explosion in the popularity of parenting websites has sparked interest from big business, book publishers and even the government, who all want to reach out to the millions of mothers who log in every month. Bloomsbury will announce a six-figure book deal with Mumsnet.com this week, while Hodder Headline recently secured an agreement with Netmums.com for a five-book series inspired by discussions on its site. Meanwhile, Mothercare has launched a parenting website called Gurgle and Disney also has its own family site.

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