Fewer children are being exposed to junk food advertising on UK TV but the industry is using other media outlets to get seen, a government report shows. Print press doubled its share of the child-themed food and drink advertising market from 5% in 2003 to 11% in 2007, and an annual spend of £6.7m.
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According to the British Medical Association (BMA), the restrictions fall short of a comprehensive ban, despite the evidence that TV advertising has an effect on children’s eating habits. Furthermore, the British Heart Foundation believe that “this limited proposal will be further weakened by lucrative loopholes open to exploitation.”The restrictions will apply during children’s programmes and on children’s channels. However, according to Sustain, two thirds (71%) of the TV an average child watches is outside traditional children’s TV hours.
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Mobin
Promoter
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