The NHS's £11bn annual bill for drugs could soar if pharmaceutical companies are allowed to start pushing promotional 'information' about their products directly to patients, claim health and consumer groups. The European Union will next month unveil plans to let drug firms use the media to give information about prescription-only medicines. But opponents argue the controversial proposals would come close to contravening the longstanding ban on companies advertising branded drugs.
NHS drug bill faces EU threat - The Observer 21st September 2008
Monday, September 22, 2008
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