Is use of celebrity endorsements a good move by the government - The Guardian 20th August 2008

Is using celebrities to front government campaigns the best way to help cut crime and boost public health? The government is certainly keen to give it a try. England footballers David Beckham, Rio Ferdinand and David James are backing a campaign urging people not to carry knives. Earlier this summer, Blur bassist Alex James was on hand to lend his support when the government launched a crackdown on teen cocaine use.

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