Now desperate NHS urge parents to keep children fit by exercising using TV advert breaks - Daily Mail 30th June 2008

Health chiefs have urged parents to get their children to move around during television advert breaks. They are also told to discourage snacking in front of the TV and refrain from giving children treats as a reward. The advice comes in an NHS leaflet aimed at curbing obesity. Called 'Your Child's Weight', it gives a series of tips which underline how seriously the Department of Health views the child obesity epidemic.

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