Men spend just £2.38 a year on skincare - The Independent 21st May 2008

If the 21st century sounded the start of a new generation of metrosexual men with sensitive interiors and moisturised exteriors, the vast majority of British males were not listening. Although sales of male skincare products have quadrupled in the past five years, the average man spends just £2.38 a year looking after his skin, according to a report by Mintel.

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