The ad watchdog has ordered John Lewis not to repeat an ad for a bracelet that claims to counteract positive ions from electronic equipment. John Lewis's brochure for the Trion:Z bracelet stated that the absorption of positive ions into the body led to fatigue, lack of concentration, muscle and joint aches and nausea.
John Lewis bracelet ad banned over health claims - The Guardian 28th May 2008
Wednesday, May 28, 2008
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