Sales stagnate as nation sickens of health fad foods - The Independent on Sunday 20th April 2008

The popularity of 'functional' products such as pro-biotic yoghurt drinks has slipped as consumers turn to foods that are naturally healthy. Shoppers are losing faith in faddy, miracle foods that promise much but deliver little, apart from lighter wallets. Consumers are choosing instead to eat more naturally healthy foods, new research indicates.

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