Aids message takes on Pope by breaking c-word taboo - The Times 23rd November 2007

A film director has broken a national taboo by making a series of Aids-awareness advertisements using the word “condom” on screen. Filming began yesterday at Rome airport of a government-backed television commercial aimed at helping Italians – especially the young - to overcome their embarrassment in asking for contraceptives. Previous campaigns have avoided explicit mention of condoms in the Catholic nation, which records 4,000 new HIV cases each year.

Link to Article