Hypnotist told to tone down ads for slimming system - The Independent 26th September 2007

His powers over people's minds are well known but the hypnotist Paul McKenna may be less capable of permanently changing the bodies of his clients, according to a report by the Advertising Standards Authority (ASA). An ad for a Paul McKenna event is criticised today for implying participants were guaranteed permanent weight loss. A photo of the hypnotist featured in the ad along with the claim his programme was: "The most effective weight loss system available. Lose weight and keep it off."

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