Campaign broke advertising rules by exaggerating benefits of a cuppa - The Times 26th September 2007

Wednesday, September 26, 2007

The UK Tea Council broke advertising rules by exaggerating the drink’s health benefits, the industry watchdog ruled. Its poster recommended drinking four cups of tea daily to “contribute to a diet rich in antioxidants”. The advertisement said: “Five portions of fruit and veg plus four cups of tea. It all adds up to a healthy diet.”

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