Advertising agencies in race for seventy five million pound in anti-obesity cash - The Guardian 7th March 2008

M&C Saatchi, Wieden & Kennedy, AMV and VCCP are in the race to win a slice of the Department of Health's seventy five million pound anti-obesity campaign - the biggest advertising industry pitch of the year to date. The department, which announced in January that the wide-ranging campaign would be part of the government's Healthy Weight, Healthy Lives strategy, is splitting the campaign business into three parts.

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